Local brewery enlists help of graphic design students

beer posters
ThumbCoast re-releases the Huron Selkie
Emily Mainguy
Editor-in-Chief

“We value education and giving the opportunity to help students get real world experiences,” explained Dennis Doyle, Founder and President of ThumbCoast Brewing Co.
ThumbCoast Brewery gave students in the Graphic Design I class the opportunity to assist them with marketing one of their recent releasing beers the Huron Selkie.
Students were given this past month to create a beer poster, label and label mock-up of designs inspired by this Scottish Wee Heavy Ale along with the title, Huron Selkie.
The title of the beer was generated by the Founder, Dennis Doyle and Brew Master, Corey Nebbeling, who explained it as trying to mesh Scottish lore with something in the area.
The Selkie lore originates from Scotland and Ireland. According to dictionary.com a Selkie is, “a mythical creature that looks like a seal in water but assumes human form on land.”
“It was cool working with real businesses and real clients,” explained Sean McManaman. According to adjunct instructor, Chris Krolczyk this is the first project of its kind, “I thought it was a great opportunity to give my students.”
The ten posters are on the ThumbCoast Brewery Facebook page.
Owners and staff of the Brewery will be choosing the top three designs which will be up for voting at the Brewery or on their Facebook page until Monday, Nov. 2.
The winning design will be used for the Huron Selkie bottle labels and the winning student will receive a $500 scholarship to use toward their books or classes.
To see the winning design stop by the beer release which is targeted for Thursday, Nov. 12.

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