The SC4 squiggle

A closer look at the new logo of SC4

SC4’s new logo is certainly drawing a lot of attention.

Proclaimed by the college’s website to be a “symbol of success,” the site explains that the logo represents qualities like knowledge and support, as well as showing tribute to the Blue Water Area as the design “reflects the abundance of sun and water enjoyed in our region.”

Following the sc4.edu and Portal update on June 28, the logo was adopted as a general marketing tool used to compliment the new website’s design.

According to Chris Sebastian, communications specialist at the college, the logo will be for used for more casual purposes, such as advertising, t-shirts, and banners. The seal of the college will still be used on official items such as diplomas.

Review of the new logo on social media sites tended to be negative.

Only two comments out of 161 spoke favorably of the logo on a Facebook thread posted on Sept. 1 in the +6,000 strong “Port Huron, Michigan,” group.

St. Clair County Community College’s Facebook post with the logo on July 24 received mixed reviews, with the majority in dissent.

Sebastian says he understands if students don’t get the logo right away.

The logo is meant to be different things to different people. Our goal was to make people think a little bit more about what it meant to them.”

Sebastian may be right. Jeremy Wilson, a SC4 student studying graphic design, pointed out that while he hated the logo at first, he warmed up to it. Wilson went on to say that the logo was a “valiant effort at modernizing the school,” although he admits reservation on the message the logo is trying to relay.

If we were just an art school it would be great, but using the logo for nursing, business, and everything else doesn’t work as well. It’s a very artistic type of logo.”

The design for the new logo comes from The C2 Group (C2), a Grand Rapids based company that was hired to do the redesign of SC4’s internet presence.

The logo was included in the package of services received from C2, and was chosen by a committee composed of various staff and faculty members over various other options C2 presented.

When asked whether or not the college would be open to other possibilities or student suggestion, Sebastian made it clear that the new logo is here to stay.

 

Erick J. Fredendall

Editor-in-Chief

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